Lume Wellness
✷ WHO
Lume Wellness is a wellness lounge & spa based in Chicago’s River North neighborhood. Through providing cutting-edge wellness services such as cryotherapy, hyperbaric oxygen therapy, and infrared sauna, Lume aims to help guests pursue their best selves.
✷ WHAT
In October 2023, I began working as Lume’s marketing & social media specialist. In this role, I was responsible for the development & execution of innovative digital marketing campaigns with the objective of increasing brand visibility, boosting customer engagement, and generating leads.
Key achievements from my first 90 days working with Lume:
Developed strategic marketing plans across email, social media, and print that increased average spend per visit by 13% (new customers) and 8% (returning customers).
Grew Instagram following from 6000 to 7000+ by conducting a platform audit and using findings to create dynamic content better tailored to target customer base, boosting platform engagement rate by 42% and conversion rate by 15%.
Increased the CTR of email marketing initiatives by 200% with new copywriting strategy.
Printed Promotional Materials
Ambassador Program Creative Brief
Social Media & App Content
