✷ WHO

Patrick Rovito, aka Rovito Real Estate Broker, is a Chicago-based realtor and agent with Fulton Grace Realty. Primarily focused on Chicago’s Andersonville, Uptown, and Ravenswood neighborhoods, building strong landlord or property management relationships is his “secret sauce”.

✷ WHAT

After several years in real estate, Patrick knew it was time to take his business to the next level. He enlisted my help to develop the Rovito Real Estate Broker brand identity, complete with custom illustrated icons and associated marketing materials, to distinguish his services in an extremely competitive landscape.

✷ WISHES

Real estate branding often feels corporate, chilly, and unwelcoming—the exact opposite of the homey, inviting, personalized experience Patrick prides himself on providing for his clients. Patrick requested that the Rovito Real Estate Broker branding embody his affinity for mid-century design, quirky sense of humor, and genuine desire to help others find their perfect place to call home.

✷ WHY

Patrick’s success depends on building strong relationships with his clients. By infusing Patrick’s personality into the Rovito Real Estate Broker branding, potential clients can effortlessly envision how it would feel to work with him from viewing his marketing materials—fostering connection and trust from first touchpoint.