Amber Vilhauer
✷ WHO
Amber Vilhauer is a leading digital marketing strategist and the Founder & CEO of NGNG Enterprises, a 2022 Inc. 5000 top marketing company.
✷ WHAT
Amber hired me as her brand manager after undergoing a rebrand. My key responsibilities in this role included developing and implementing strategic marketing campaigns for cross-channel initiatives, acting as Amber’s lead copywriter, and providing content creation and social media strategy & management services.
✷ WISHES
Amber’s top priorities for my work centered on honing her brand identity, integrating her new branding across her social media profiles, and repositioning her online presence to highlight her thought leadership and strategic coaching work.
✷ To serve as the foundation for our work, I began by crafting a document of brand observations I deduced from Amber’s existing social media content, website, newsletter, and blog.
↳ Amber’s response?
“There’s your superpower! You really nailed it. I can’t wait to read this again and again and dissect, think, imagine...”
✷ Next, I redesigned a selection of Amber’s previously shared posts to showcase how I planned to integrate her new branding into her content moving forward.
Amber felt that her old social media presence was overly upbeat and bold and exuded a sense of trying to prove herself. When reimagining the visual style of her social media, I aimed to convey confidence, authority, and professionalism through understated, minimal designs.
