Amber Vilhauer

✷ WHO

Amber Vilhauer is a leading digital marketing strategist and the Founder & CEO of NGNG Enterprises, a 2022 Inc. 5000 top marketing company.

✷ WHAT

Amber brought me on as her brand manager after undergoing a recent rebrand. My key responsibilities in this role included developing and executing strategic marketing campaigns for social media, email, and other cross-channel initiatives.

✷ WISHES

Alongside integrating her new branding and further honing her brand identity, Amber’s top priorities for our work together centered on repositioning her online presence to highlight her thought leadership and value as a small business coach.

✷ To serve as the foundation for our work, I began by crafting a document of brand observations I deduced from Amber’s existing social media content, website, newsletter, and blog.

↳ Amber’s response?

“There’s your superpower! You really nailed it. I can’t wait to read this again and again and dissect, think, imagine...”

✷ Next, I redesigned a selection of Amber’s old social media posts to show how I planned to integrate her new branding into her content moving forward.

Amber felt that her old social media presence was overly upbeat and bold and exuded a sense of trying to prove herself. When reimagining the visual style of her social media, I aimed to convey confidence, authority, and professionalism through understated, minimal designs.