Dr. Tasha Faruqui
✷ WHO
Tasha Faruqui is a pediatrician, author, and medical advocate. A mother to a child with a rare disease who is currently in hospice, Tasha uses her platform to advocate for parents of medically complex children and raise awareness about anticipatory grief.
✷ WHAT
In November 2023, I began working as Tasha’s marketing specialist to establish and grow the @theFaruqui5 Instagram community from the ground up. In this role, I develop and execute all social media strategy, spearhead content creation, facilitate community management, provide copywriting and copyediting services, and more.
✷ WISHES
My work with Tasha primarily focuses on fostering brand awareness and building a robust platform with an engaged following to support her ultimate goal of securing a traditional publishing deal for her debut memoir, Keep Your Head Up. (Spoiler alert: We did it!)
Key achievements from year one:
Established the @theFaruqui5 Instagram account and grew following to over 16k, creating content that garners an average of 2M+ monthly impressions.
Collaborated with outlets such as SEEN.TV, Make-A-Wish, and news channels including WCPO Cincinnati and B-105 Cincinnati.
Successfully got the attention of Olivia Rodrigo via a targeted Instagram campaign created to help Tasha’s youngest daughter, Leena, deliver a handmade gift to the popstar.
Designed and launched the website www.tashafaruqui.com.
Achieved Tasha’s dream of landing a traditional publishing deal by cultivating a strong author platform with dedicated followers indicative of strong future book sales and the creation of a persuasive marketing deck.
a look at the analytics
👀
a look at the analytics 👀
Content Creation Samples
Marketing Deck for Tasha’s Debut Memoir
The marketing deck that successfully landed Tasha a traditional publishing deal from Jossey-Bass/Wiley!
Key achievements from year two:
Grew @theFaruqui5 Instagram following to over 32k, creating content that garners an average of 3M+ monthly impressions.
Collaborated with prestigious outlets including Inside Edition and the American Board of Pediatrics.
Used platform to secure speaking engagements at notable institutions including Stanford University, Boston Children’s Hospital, and Cincinnati Children’s Hospital.